Well, this is an interesting story. You can just see the synergy.
http://www.motorcyclenews.com/MCN/News/ ... husqvarna/
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"With the Husqvarna models targeted at the sporty competition, we will be able to extend the BMW Motorrad range to include younger groups of customers as well as the entire off-road and supermoto sector much more quickly and effectively than with our core brand alone," BMW's Herbert Diess said.
"This transaction also provides us with direct access to a worldwide sales network in the off-road segment," Diess, the general director of BMW's motorcycle division, said in a statement.
All development, sales and production activities as well as the current workforce will remain in its current location in the northern Italian region of Varese.
"With the Husqvarna models targeted at the sporty competition, we will be able to extend the BMW Motorrad range to include younger groups of customers as well as the entire off-road and supermoto sector much more quickly and effectively than with our core brand alone," BMW's Herbert Diess said.
"This transaction also provides us with direct access to a worldwide sales network in the off-road segment," Diess, the general director of BMW's motorcycle division, said in a statement.
All development, sales and production activities as well as the current workforce will remain in its current location in the northern Italian region of Varese.